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Demand for high school football

We all knew that personal seat licenses were coming soon to high school football in Texas. Didn't we?

[T]his is Southlake Carroll - three-time national champs, state champs four out of five years.

You want season tickets, roll up your sleeves.

Demand is so high, they will pay $90 just for a license, a permit giving them the right to buy tickets for the next three years.