Marketing a Winner
Most pre-season marketing campaigns promise some pizazz but not much more. Come see the Amazing Mets! Blast off with the Rockets! Let’s go crazy with the Wild! This one from the Arena Football League is a little different:
How confident are the Arizona Rattlers that they’ll make the playoffs in 2008? They are offering a money-back guarantee to their season-ticket holders: A trip to the playoffs or a full refund, no strings attached.
“We are putting millions of dollars on the line,” said Rattlers managing partner Brett Bouchy. “However, we have full confidence in our new coaching staff, and look forward to returning to the playoffs in 2008.”
The campaign, unveiled Tuesday, is unique in the fact that there are no caveats, clauses or fine print. If the Rattlers do not make the playoffs, fans will be refunded 100 percent of the cost of their season tickets by the team — period.
…The Rattlers were 4-12 last season and missed the playoffs.
I’d say that’s sticking your neck out. Maybe if they fail, the team can make it up on concessions.
Thanks to Kurt R for the link.