The NCAA permits up to $350 in gifts from their schools and $500 from bowl management.
Typically the school gives them shoes and athletic gear, but bowl gifts can be off the charts — video recorders, game gear, jewelry. At the BCS bowls, players will be able to pick from a menu of Sony electronics during a visit to a gift suite.
Besides the Oakley Split Thumps MP3 sunglasses from the Gator Bowl, [Clemson's] players this year will receive a Bulova watch, Jostens ring, two pieces of Mercury luggage and a fitted cap.
More relevant to some of you is the accounting of the revenue distribution for the bowl games from the ACC to its member teams. Worth a look.