Sponsor Dollars on the Run
The WSJ reports that Citi is looking at ways to back out of its $20 million annual sponsorship deal with the Mets. I suppose that signs can be changed without too much cost, with “citi FIELD” now nearly complete, wouldn’t it be odd to never have a game played there?
The list of deals in jeopardy is growing. Forbes recently reported on the quasi-nationalized AIG’s aversion to extending its $78 million sponsorship of the Man Utd shirt beyond 2010… if they are around that long.