Disney Has a Near-Monopoly on Bowl Games This Year.
Does it seem that almost every bowl game is on ESPN? That’s because almost every bowl game *is* on ESPN. There are 35 bowl games. 32 will be on an ESPN network whereas CBS, FOX, and ABC will have one each. Given that ABC and ESPN have the same parent company, Disney, Disney will have 33 of 35 games on one of its networks. For industrial organization fans, that’s a Herfindahl-Hirschmann Index of 8384 if ABC and ESPN are considered separate firms and 8906 if they are considered the same firm. An HHI of 10,000 is 100% monopolized. Dang.
HT Craig Depken