Introduction to Neymar
This week’s WSJ Magazine has an entertaining story by Jason Gay on “Neymar da Silva Santos Júnior, the 22-year-old prince of Brazilian soccer.” He’ll be bigger than Beckham if Brazil win the forthcoming World Cup (current odds: 3-1).
Gay’s story is full of good lines. My favorite is on the scale of the stage for Neymar and company: “The last World Cup final, in 2010 between Spain and the Netherlands, was watched by an estimated 700 million people, which makes the Super Bowl seem like open-mike night at a coffee shop.” On Neymar’s fame, Gay relays Roger Bennett’s observation that Neymar’s jaw-dropping skill set made him into “‘a footballer for the YouTube age’ … Bennett believes that his worldwide reputation grew principally through short video clips, perfect for dissemination on social media.” That’s an interesting point. Here’s a startling fact: Nike signed Neymar at the age of 15 (he’s now 22). They were on to him early.
One thing you won’t find much of in Gay’s story is a discussion of Neymar’s stats, but these are easily found at ESPNFC. This year he’s been scoring at a rate of one goal every two games, with two assists every five, all while undergoing the transition into an established Barcelona team. His strike rate for Brazil has been a degree or two higher. Gay’s story paints a picture of an athlete who won’t shrink from the spotlight of the World Cup. He’s clearly capable of the spectacular, so I expect we’ll see a “Nike moment” or two in the next month of games.