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Selling Lemonade

2016 June 9
by Skip Sauer

The Braves area bad baseball team, and ticket demand is low.  The manager has already been fired.  With thousands of empty seats available at zero marginal cost, a good marketing plan seems like a timely effort.

Here is what the Braves have come up with: a monthly pass for $39.  The pass is renewable, you can buy up to four, and your seat locations are assigned and sent to you by text an hour or two before each game.

The Cubs are in town this weekend.  The novelty of the marketing and the quality of the opponent make this a very tempting proposition, even for a guy living 120 miles away.

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