Wednesday, February 10, 2010
|Year||Volume||Won by Books||Return||Game Results|
|2010||$82,726,367||$6,857,101||8.3%||Saints 31 Colts 17|
|2009||$81,514,748||$ 6,678,044||8.2%||Steelers 27 Cards 23|
|2008||$92,055,833||$(2,573,103)||-2.8%||Giants 17 Pats 14|
|2007||$93,067,358||$12,930,175||13.9%||Colts 29 Bears 17|
Sunday, February 07, 2010
The other big winner in this game was sports books. Evidence shows that bettors love two things: favorites in point spread betting and the over on total betting. According to sportsbook.com, as of about 4pm Eastern on Sunday the line was the Colts -5 and the over-under was 57. Based on action at off-shore sports books, 63% of the sides betting was on the Colts, and 66% of the totals betting was on the over. The Colts didn't cover, and the 48 point total was well under 57. Given the bet-110-to-win100 payoff structure on sides and totals, and the fact that the Super Bowl is the most popular sporting event to bet on all year, that translates to a big payday for sports books.
Monday, February 01, 2010
While America's premier event may have lost its perch atop the worldwide television ratings, the Super Bowl still dominates its competition when it comes to inflated economic impact statements. The NFL claims the 2007 Super Bowl generated $463 million in economic impact for the South Florida region while the 2008 Super Bowl produced over $500 million for Arizona. By contrast, this compares to a mere 35 million euro ($49 million) windfall for Moscow in 2008 and 45 million euro ($63 million) for Rome in 2009.
Of course, the Europeans aren't trying as hard to justify large subsidies for sports franchises. Either that or American economists consultants are just more talented at making stuff up than their European counterparts.
Sunday, February 01, 2009
In spite of the gloomy reports on the economy, NBC is reporting that advertising revenue will hit a record $206 million for the game. This despite the fact that American car companies will be absent from the ad lineup. Frankly, I prefer the VW ads to the ones for Ford Trucks, and am somewhat heartened that my bailout contribution won't occupy my TV screen during the Super Bowl broadcast.
This report has a several interesting anecdotes on economic impact in Tampa. Most interesting to me was the following:
That seems prudent. Maybe Donald Fehr should take a lesson from GM rather than John Thain. It's only one quote, but Dave Zirin's interesting piece on sports & the economy quotes the MLBPA Chief as saying: "Historically, baseball has been recession resistant." Fehr could be posturing for the purpose of collective bargaining, or he could be ignorant. Or he could be referring to real output -- i.e. attendance and viewing in general, in the presence of lower ticket prices and player wages. But I don't think so. The 22% drop (annualized) in consumer purchases of durable goods last quarter, along with data from earlier eras, suggest to me that "resistance" could be an ill-timed strategy for baseball players.
The Federal Aviation Administration is expecting about 1,000 more small private planes and bigger corporate jets than usual to use Tampa-area airports over the weekend - about the same increase that Phoenix saw for last year's game.
But this year some of those who favor deluxe private air travel may be staying home. Nathan McKelvey, chief executive officer of Jets.com, which books charter flights on private aircraft, said last year he booked 55 trips to the Super Bowl - many of them in premium aircraft with seating ranging from six to 12. This time around, McKelvey has booked 18 trips.
With fewer luxury planes in the sky, there also will be fewer courtesy vehicles - a mix of Cadillacs and Chevys - on the ground in Tampa. That's a reflection of the crunch at General Motors, which cut 14,000 jobs last year.
GM, which recently received $9.4 billion and is scheduled to receive another $4 billion in government bailout money, says it scaled back on the fleet of courtesy cars it makes available to the NFL for the weekend and it decided not to buy a costly in-game ad this year.
"We are cutting the courtesy fleet in half and providing the NFL nearly 200 vehicles," said GM spokeswoman Kelly Cusinato. She also said that although in the past GM hosted a dealer party in conjunction with the Super Bowl, this year "we are not hosting any dealer meetings and no GM executives are attending the game."
Sunday, January 25, 2009
“We’re going to see close to face-value prices,” said Sean Pate, spokesman for online ticket broker StubHub. “As I click over (to the Web site) every few hours, something cheaper shows up.”The story reports that the average list price at StubHub was $2552 on Friday, but dropping. A number of non-business cycle factors are cited as factors, including the long run of ineptitude for the Cardinals, and the fact that their fans don't need a trip to Florida to enjoy a bit of warm weather in the winter.