Vinters, to be precise:
Few of Franzia's fellow vintners have openly criticized him, but over a recent dinner with his buddy Ernest Gallo, a fellow Modesto resident, Franzia says Gallo complained that Bronco wine is too cheap.
Which brings to mind Adam Smith's famous observation that "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some diversion to raise prices."
Franzia is the man behind Two Buck Chuck, decent California table wine at an affordable price. It appears he didn't take up Ernest Gallo's "suggestion," which is good news for consumers. The article discusses his attempt to expand the concept to restaurants, who have thus far not been persuaded. Good luck "Chuck!" Via Truck and Barter.