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Bowl game attendance

USAToday reports that bowl attendance was down just 1% this season, with TV ratings about the same (ESPN) or better (Fox, up 7%). A little home cookin', such as UNC vs. West Virginia in Charlotte, Florida State in Orlando, and Cal in San Francisco, probably helped. The data for the individual games are listed at MSNBC. Poring over those numbers and reflecting on the largely empty upper deck in games such as the Gator Bowl makes me wonder just how these numbers are constructed.