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Coordinated free throw defense

Would you fire this man? Here's Daniel Engber, in Slate:

Mavericks opponents have shot 8 percent below the league average since adopting my strategy. More important, Dallas has yet to lose a game.

The strategy - coordinated free throw defense (by crowds) - would be cheap if the long run effect were half that.

I'd like to see an analysis of the effects of crowd behavior on opponents' free throw shooting at Wake and Duke. This could be easily achieved with a bit of institutional knowledge (when were the distractions coordinated to take advantage of the science that Engber cites in his piece?) and statistical analysis. Perhaps Mavs owner Mark Cuban has already done that. Or maybe Stern got to him, who knows.