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Cowboy Capitalism

Forbes has published their current estimates of NFL franchise values. The Dallas Cowboys top the list at $1.5 billion:

The architect of modern-stadium economics and owner of the Dallas Cowboys will unleash a $1 billion stadium (financed with a mix of private and public money) in 2009 that will have other NFL owners begging for mercy.

Thanks to their new stadium, which Jerry Jones will operate, the Cowboys are now worth $1.5 billion, putting them atop the NFL team value rankings for the first time in eight years and making Dallas the most valuable sports franchise in the world.

The Cowboys have not finished better than 10-6 since 1995. "Architect of modern stadium economics" may be too strong a term, but American sports dynasties are no longer made on the playing field.