From the Daily Telegraph's Essential guide to Euro 2004:
[T]he equation equals boom time for brewers and bars in Portugal. 'Our beer sales have tripled... last Friday they drank us dry.' And Unicer, producer of Super Bock, the country's most popular brew, claimed yesterday that they expect to sell an extra 2.5 million litres (650,000 gallons) during Euro 2004.
Burp. I hope the plumbing is in good shape.