Why? Because the ACC basketball schedule is driven by TV ratings, which means that all other teams' interests take a back seat to Duke vs. North Carolina.
"The league has been set up for Carolina and Duke since that became the featured game," Williams said. "All the schedules are off of those two games and set up for television. CBS, ABC, ESPN pick the games for ratings and what's left goes to Fox. We've been the third team picked and that's why we play every Sunday night. We play one Saturday (ACC) home game in January and February and that's not fair."
Williams has at least one ally in Clemson's Oliver Purnell.
Purnell said Clemson shouldn't open with Duke four years running.
"It's a tough opener," Purnell said of the 62-54 loss to Duke at Cameron. What's worse, in the new unbalanced schedule this season, Duke doesn't go to Clemson.
"Let's face it, we don't want to open with the best team in the league every year," Purnell said. "That's the bottom line. I want my AD to take this to the AD level and talk about it and consider moving it around."
These quotes are taken from an interesting column by ESPN's Andy Katz, which provides a nice account of how the ACC markets its product to the lords of sports television.
League television revenue is maximized by putting Duke in the spotlight, and both Clemson and Maryland benefit from taking their share of it. But the TV revenue comes at a price. A widespread perception that the integrity of the competition is sacrificed for "showtime" will decrease interest in the league in the long run.