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Man Utd takeover speculation

The Econoclast finds the economics in Slate's coverage of the issue a bit dodgy. I concur, with one caveat. If "revenues don't materialize as expected," the likely cause is a reduced demand for tickets (perhaps due to a decline in team performance). An optimizing response, even under alternatives to the objective of profit maximization, would be to lower prices, not raise them as stated in Slate.