That's the title of a news story on the economic impact of the Super Bowl, in today's Detroit News. (Detroit will host Super Bowl XL next month). Although the chair of the Super Bowl Host Committee is quoted a bit credulously -- "The Super Bowl has been the ignition for downtown Detroit to have its revitalization" -- reporters Louis Aguilar and R. J. King do a good job digging beyond the hype machine. Examples which illustrate the week-long bonanza for the tourist trade are juxtaposed alongside the concerns of businessmen who cater to locals anticipating congestion, increased parking rates, and street closures.