American demand is soaring, at least for the World Cup. From today's WSJ:
In the past, Americans haven't clamored for World Cup seats nearly as much as fans in traditionally soccer-obsessed nations like Argentina and England. But this year, interest has soared. U.S. fans snapped up more team-specific tickets to this World Cup than any other country, according to the U.S. Soccer Federation. The federation also sold out its own pool of tickets -- amounting to 8% of the seats for each U.S. game -- in one day. (The wait list is full, too.) In past overseas World Cups, the group never sold out its share before the beginning of the tournament.
Now, if MLS could find a way to bring a credible product to club soccer, we might really have something to cheer about.