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SI's Fortunate 50

Sports Illustrated is out with its list of the 50 highest earning athletes for 2007. Tiger Woods, boosted by $100m in endorsement income, almost exactly doubles his closest pursuer, boxer Oscar de la Hoya, with $55m. Oscar's loot comes almost entirely from the sport itself ($52m).

The lone lady on the list is Michelle Wie at #22, who must have the highest ratio of endorsement income to income derived directly from competition: 26/1. Michelle catches some stick from ESPN pundits for trying to mix it up with the boys, but the two numbers just cited -- #22 and 26/1 -- suggest she might know a little more about the value of publicity than her critics.

Footnote: For those who want to know Wie's total income without reading SI, start with her earnings of $750,000 on the golf course. Not bad for someone who has yet to take her first class at Stanford!

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