The final of last month’s Gold Cup, a regional tournament that featured the United States and Mexico in the championship game, drew 40 percent more television households than did the concluding game of the N.H.L.’s Stanley Cup finals.
Still skeptical? Ok, then. Here's another:
The combined American television audience for the final of the 2006 World Cup on ABC and Spanish-language Univision was 16.9 million viewers, compared with an average audience of 15.8 million viewers for the 2006 World Series on Fox.
These are from Jere' Longman's story on the impending arrival of David Beckham in LA. MLS has a long way to go, but these are signs that there is latent demand for big time soccer in the U.S. It will be interesting to see if MLS decides to provide it. Who knows how the Beckham experiment will turn out? But its a step in the right direction.