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The loser's caps

I'd always wondered what happens to the caps & shirts printed for the team that loses the Super Bowl. Lee Jenkins lets us know, in a nice story in today's NYT.

By order of the National Football League, those items are never to appear on television or on eBay. They are never even to be seen on American soil.

They will be shipped Monday morning to a warehouse in Sewickley, Pa., near Pittsburgh, where they will become property of World Vision, a relief organization that will package the clothing in wooden boxes and send it to a developing nation, usually in Africa.

This way, the N.F.L. can help one of its charities and avoid traumatizing one of its teams.

"Where these items go, the people don’t have electricity or running water," said Jeff Fields, a corporate relations officer for World Vision. "They wouldn’t know who won the Super Bowl. They wouldn’t even know about football."

The gear is flown, along with school and medical supplies, into a major city. It is then driven to one of the villages where World Vision staff members work. They distribute the shirts and caps at a community center, about two per family.

That's a considerable expense for the equivalent of what sits in piles at the local Goodwill Store, but the NFL can afford it.