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There goes the brand name

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Martha Stewart has really fallen from grace now. Before she was found guilty of lying to federal investigators over a suspicious share sale, her cooking and gardening books were all the rage in wealthier American neighbourhoods.

Now at a Barnes & Noble bookstore in Bethesda, Maryland, a wealthy Washington suburb, Stewart's books have been relegated to the table reserved for books that are no longer in fashion or so unpopular that far too many remain in stock.