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Everything has a Value

From the Indianapolis Star:

Foot Locker, the biggest U.S. athletic-shoe retailer, signed a contract with the Los Angeles Lakers to advertise atop the mops used to dry the court during the team's games.

The contract is for two years and is for 5 figures, according to the article. The article notes that the Lakers are scheduled to be on TV 33 times this season. I wonder how visible the mops will be on television. In any event, when something has value to somebody, that somebody tends to find a way to obtain it - even if that something is a mop top.

HT to the Sports Business Daily.