Peyton Manning, Jamie Horowitz, and Omaha Productions: Crafting Chad Powers Into a Cultural Phenomenon

If you’re a sports fan, you’ve likely heard the name Chad Powers. If you haven’t, you will soon. Omaha Productions and co-founders Peyton Manning and Jamie Horowitz are bringing Eli Manning’s lovable alter ego, Chad Powers, to Hulu in Omaha’s first scripted program.

Chad Powers is a fictional character first portrayed by former New York Giants quarterback Eli Manning on an episode of Omaha Productions’ Eli’s Places. Originally just a bit to talk about the power of the walk-on, Manning’s performance went viral, turning Chad Powers into an overnight sensation.

Much to Eli Manning’s surprise, the Powers persona only got more popular over time. Omaha Productions President Jamie Horowitz and Omaha’s head of scripted team, Ben Brown, soon recognized the potential of Powers as a pop culture icon and began working with top Hollywood talent to bring him to life in a new scripted series.

“The love for Chad Powers has surprised me in spectacular ways,” Eli Manning shared. “I played 16 years in the NFL, but now when I’m in a restaurant or walking through an airport, it’s not uncommon for fans to scream, ‘Hey Chad.’”

The show, titled Chad Powers, will star Glen Powell (Top Gun: Maverick, Anyone But You) in the lead role as Russ Holliday (aka Chad Powers). Powell will serve as a co-writer with Michael Waldron, a heavy-hitting screenwriter known for penning Marvel hits Loki and Doctor Strange in the Multiverse of Madness. Eli Manning, his big brother Peyton Manning, and Jamie Horowitz will also produce, ensuring a level of authenticity seldom seen in the sports comedy genre.

Chad Powers is set to premiere on Hulu in 2025 and promises to bring humor and plenty of heart to streaming audiences around the globe.

Who Is Chad Powers?

Originating in an episode of Omaha Productions’ Eli’s Places, Eli Manning got decked out in disguise to try out for a position at Penn State during the team’s walk-on tryouts. After a Hollywood makeup team worked their magic, Chad Powers was born.

Eli Manning, with his on-the-spot wit, made the character an instant hit. Fans latched on to Powers’ “Think fast, run fast” philosophy, turning it into a viral sensation that even caught Manning by surprise.

But not Powell and Waldron. They said, “We’re both die-hard college football fans. When we saw Eli as Chad Powers, we knew that was the way into a big, fun story about this world. We’re excited to be part of this team and can’t wait to get Chad in the game.”

Fast forward, and Chad Powers isn’t just a one-off joke, but the star of his own sports comedy on Hulu, thanks to Peyton Manning and Jamie Horowitz’s Omaha Productions.

Creating a Cultural Phenomenon

Omaha Productions, known for blending sports insight with top-notch entertainment, is all set to make Chad Powers the next hot thing. But transforming Chad Powers from a 15-minute bit to a cultural icon isn’t easy.

Luckily, Omaha Productions has a combination of sports media and football expertise to get the job done.

Peyton Manning provides the football proficiency and Jamie Horowitz, co-founder and president of Omaha Productions, drives the media strategy. Horowitz is considered the father of the modern sports talk show. He’s behind hits like SportsNation, First Take, Undisputed, The Herd With Colin Cowherd, Numbers Never Lie, and many more shows that have become staples on ESPN and Fox Sports.

A longtime sports media executive, Horowitz helped guide the rise of top sports media personalities like Stephen A. Smith, Shannon Sharpe, and Colin Cowherd. He has an uncanny ability to recognize talent and help it flourish.

Omaha Productions Changing Sports Entertainment

As Omaha Productions’ first scripted series, Chad Powers represents a significant step for the company. But it’s only the latest in a series of giant steps — and giant successes.

Given the breakaway success of Omaha Productions’ live shows, unscripted series, and podcasts, it’s hard to believe that the company is barely 3 years old. In a short period, Horowitz and Peyton Manning have created a slew of award-winning programs, including ManningCast With Peyton & Eli, Quarterback, and the Places series (where Chad Powers originated).

ManningCast was Omaha’s first massive hit. It features Peyton and Eli Manning commenting on Monday Night Football from their basements. They call plays, invite celebrity guests to join them, and do plenty of goofing off.

This completely unfiltered commentary by two of the world’s best QBs has been a massive success, averaging close to 2 million viewers per broadcast and garnering two Sports Emmys.

Quarterback is a Netflix docuseries following three of the NFL’s starting quarterbacks (Patrick Mahomes, Marcus Mariota, and Kirk Cousins) throughout the 2022-23 season. It racked up 21.4 million view hours in its first week, becoming the most-streamed show on the platform.

Now, Jamie Horowitz and Peyton Manning are looking to Chad Powers to further grow their business.

Chad Powers isn’t the only egg in Omaha Productions’ basket, either. In 2024, Omaha is co-producing Receiver with NFL Films to air on Netflix this summer. That show will feature George Kittle, Deebo Samuel, Justin Jefferson, Davante Adams, and Amon-Ra St. Brown.

Then it will debut a basketball version of that show featuring LeBron James, Jimmy Butler, Jayson Tatum, Anthony Edwards, and Domantas Sabonis.

Peyton Manning changed the game with his “Omaha” audible on the gridiron, and Horowitz and Manning have teamed up to reimagine sports media. Let’s see if Chad Powers can be as popular as Omaha itself.


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Author: Ben Burd

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