From Forbes, courtesy of Craig Newmark,
With a deal to name the Mets’ new stadium in New York, Citigroup follows the lead of fellow banking giants Bank of America, JPMorgan Chase and Wachovia, who have all splashed their names on stadiums across the country. But Citi’s deal with the Mets leaves these others in the dust when it comes to its cost. The 20-year deal is the most lucrative in the history of pro sports, worth an average of $20 million a year. Here’s a look at the ten biggest naming deals.
The link is a slide show that shows the ten biggest deals.
Update (by Skip): The slide show is cool, but for those that want to go to the story first, click here.