Product Endorsement Issues

We are all familiar with the size of product endorsement agreements between sports stars and shoe and clothing companies, sports equipment and sports drinks manufacturers, and various other products. Athletes are typically well compensated for lending their name to these products.

Some manufacturers are not so willing to pay for product endorsements, though. Consider this case from the soccer world, where one X-rated business is rushing to capitalize on the upcoming World Cup by naming some of its products after famous German footballers.

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Author: Dennis Coates

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