The Unconventional Marketing Techniques of Online Betting

The online betting industry has slowly emerged as one of the most successful business segments of the virtual world.

It is for good reasons as well, the online betting sector is far more efficient than its physical counterpart.

Why won’t it be?

By doing away on the expenditure of maintaining a physical infrastructure, on-premises staff, and failsafe mechanisms to entertain walk-in customers, these online betting providers already save a significant amount from the get-go.

Only a fraction of their previous premises-related expense goes towards maintaining the online structure of their websites, and that lets them invest that amount into growth-friendly programs that are designed to drive more business towards their platforms.

The result: timely and efficient betting services that offer less effort on the bookies’ part but with the promise of transparent wins to customers.

Which is what makes it very interesting to know how these companies drive more business using this strategy.

Unconventional Approach to Marketing

24739657004 6C407F9D6A Z

While conventional marketing such as email campaigns and referral programs are an everyday procedure for them, just like any other online business, they also invest a significant amount of money to offer bonus programs to new clients.

This is the same as you signing up with Google and getting a slew of services in return, only so you could slowly start investing into its products such as GSuite and Google Drive for your day-to-day needs. Providing a service that pays out of its own pocket is an investment on Gmail’s part, but that investment is the very reason why most people grow to pay for at least one Google product on their own.

One such similar expense that is integral to the success of the usage of discount codes. Sites that are popular for providing market-altering services offer specific discount codes to new clients just for signing up with their services. These discount codes in themselves save actual money for new customers, which is why they are so sought after by potential clientele.

A prime example of an already established site providing these discount codes would be an online platform for betting. This type of online betting platform is considered by many to be the best in its segment, the company provides significant benefits to anyone for the simple action to, for example sign up with bet365 bonus code.

These bonus codes are not intrusive like online ads, and instead, let companies offer their best to new customers in order to make their case to have them sign up permanently with the services. The codes let people enjoy the full experience that is subsidized by the company itself, which eventually leads to them signing up with a service they like.

Is This Really Successful?

This approach is one of the many reasons why the online gambling industry has been noticing a steady growth each year, where its market volume was recorded to be $47.11 billion in 2017 and is now projected to hit $51.96 in 2018.

With the industry only bound to gain more traction through the introduction of multiple new betting platforms each week, it is going to be an interesting ride for online gambling aficionados. Not only does this have the potential to grow this segment further, but it would also have the potential to influence other sectors that might adapt these unconventional marketing techniques.

Photo of author

Author: Ben Burd

Published on:

Published in:

Sports Economics