The Bonham Group - a Denver firm involved in naming rights negotiations - has closed down, a reflection not just of the recession but the current state of sponsorship in ...

Most pre-season marketing campaigns promise some pizazz but not much more. Come see the Amazing Mets! Blast off with the Rockets! Let's go crazy with the Wild! This one from ...

A press release from UC Davis discusses an event study done by economists Chris Knittel and Victor Stango, which examines the stock market returns to Woods' sponsors in the wake ...

This is dated, but interesting. Back in the 2005-06 season, the San Diego Gulls, a minor league hockey team (ECHL), reported an average attendance of 5,841 for its regular season ...

There are two stories related to Oriole Park at Camden Yards in the Baltimore press. A common thread in the stories is the lease the Orioles signed with the Maryland ...