Oriole Park - success story for whom?
There are two stories related to Oriole Park at Camden Yards in the Baltimore press. A common thread in the stories is the lease the Orioles signed with the Maryland ...Event study pegs cost of Woods scandal at $12 billion
A press release from UC Davis discusses an event study done by economists Chris Knittel and Victor Stango, which examines the stock market returns to Woods' sponsors in the wake ...Putting a price on "announced attendance"
This is dated, but interesting. Back in the 2005-06 season, the San Diego Gulls, a minor league hockey team (ECHL), reported an average attendance of 5,841 for its regular season ...Naming Rights Pioneer Firm Folds
The Bonham Group - a Denver firm involved in naming rights negotiations - has closed down, a reflection not just of the recession but the current state of sponsorship in ...Marketing a Winner
Most pre-season marketing campaigns promise some pizazz but not much more. Come see the Amazing Mets! Blast off with the Rockets! Let's go crazy with the Wild! This one from ...
