What’s a Little Wager Amongst Rivals?

(Cross-posted at Market Power)

If my team beats your team, you have to wear my team’s colors!

Tom Long, chief marketing officer for Miller, sent a letter on Friday to Anheuser-Busch vice president of brand management Marlene Coulis offering a wager that Kurt Busch, driving the No. 2 Dodges sponsored by Miller, will finish ahead of Dale Earnhardt Jr. in the No. 8 Budweiser Chevrolet in this year’s final standings.

The stakes?

The loser must change his paint scheme to the winning brand’s colors for one Nextel Cup points race in 2007.

I love the beer wars!

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Author: Phil Miller

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