We all love a good blockbuster movie. Live-action videos seem to be the real deal, but not in every situation. In the world of marketing, this type of video may have its downsides, especially when the business campaign structure involves tons of explanations. Often, the actor must go all the way out to explain the business plan or offer, which viewers may find uninspiring or boring. So, what’s the way out? It is at this point that animation videos come in handy. A marketer or business owner can excitingly convey complex messages with ease, capturing viewers’ attention.
And even if you wish to stick to live-action marketing videos, you may need high-budget elements, such as CGIs or special effects. This move is not ideal for small businesses as the expenses may outweigh the returns. Even the big shots have switched to animation videos. For concepts that are difficult to replicate in live-action videos, animation marketing videos will perform excellently.
Understanding the Power of Animation Marketing Videos
Do you want to provide your target audience with the right information needed to initiate a call to action (CTA)? Also, do you want to keep them glued to their screens while watching your business offers? An animation video is a call in the right direction. You can create a character to represent your brand and even include your team members. There are no limits to what you can do with an animation video.
Several animation types exist, including 2D animation, 3D animation, whiteboard, just to mention a few. Find the one that suits your business requirements best and work with it. Some businesses find animation videos perfect for their campaigns. For example, you might not explain in detail your proposed banking system with a live-action video. This is where an animation video comes into play. Customers can follow step-by-step procedures to gain a full understanding of your business process.
There’s Still More
Live-action videos may be entertaining, but they come nowhere close to animations. Audiences can watch adverts with complex messages easily via the latter. They also provide a high level of engagement. For example, it is easy to place an order after watching an explainer video on a proposed electrical system that reduces carbon footprints by 50%. You don’t need to ask further questions as everything is visible.
Animation videos show the quantifiable data, statistics, and numbers, giving viewers in-depth details on a business offer. And guess what? You can always refer to such videos in the future. In actuality, 95% of CTA stems from videos – a report from Forbes. Text-related adverts don’t wield enough effects as animations.
In Summary
If you are looking for the ideal marketing platform to launch your products and services, animation videos are the way to go. They are highly affordable and effective. You don’t have to spend hundreds of thousands on video ads to get the desired result. All you need is an evergreen storyline and a professional animation team to translate your ideas into high profit-generating content. Several visual options are available to select your ideal match.
